Your advertising budget is one of the factors that will determine which filters you will use on the Ad Nativia platform to reach your target audience. Bigger budgets mean you’ll have a more users in the target audience, so more filters can be used in that case.
It doesn’t matter how much money you have available for advertising; we always advise beginners to start with low amounts and thus test what kind of campaigns will bring them the most audience. Here’s how you can filter your audience:
If your budget is from 30 to 100 euros…
It doesn’t matter what your budget is, selecting a location in the filtering is required. As a rule, one location should be selected for one campaign.
In addition, select one option on the Interests step and one on the Portals step. Of course, you choose the options relevant to your target group.
Also, it is necessary to determine the daily budget. Set your daily budget to be from 3 to 5 euros. It doesn’t need to be higher.
However, when your total budget is 100 euros or less, we suggest you create two campaigns and divide the money from the advertising budget (Add Fund) between them. In this way, you will optimize your budget as best as possible.
If your budget is from 100 to 500 euros…
In this case, you can use multiple filters, but the rule that one campaign goes for one location still applies.
Select TWO or THREE options on the Interests and Portals steps.
For budgets of 100-500 euros, you can create four campaigns, and the daily limit should be from 5 to 10 euros for each.
If your budget is over 500 euros…
No matter what your budget is, the rule that always applies is 1 location = 1 campaign.
You can now select 5 OR MORE items both on the Interests step and on the Portals step.
It is your choice how many campaigns you will create, with higher budgets it can be several. However, we advise you to start with four. Later it can be more. It is mandatory to define that the daily budget of each of your campaigns should be 10-20 euros.